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Winter property marketing: Should I sell my home now or wait until the spring?

When the clocks go back and the nights draw in, many home owners put thoughts of selling on the back burner, but they could be missing a trick, and here’s why:

This article may seem a little premature, but with only 8 weeks until Christmas (..!) if your thinking of moving home soon it’s important to consider all aspects of your property’s marketing strategy. Most sellers automatically assume that the winter isn’t a great time to find a buyer, but there are actually a wide range benefits to capitalise on.
Firstly, there is a surge of online property searches close to Christmas. Last year Rightmove reported a peak in activity between Christmas Eve and New Year Eve and this momentum carries through into January. More home hunters than ever before searched for and researched property last January. Visits across all Rightmove platforms hit 100 million for the first time ever, which was an uplift of 12% on the previous year. Page views, which are the best indicator of activity on the site, surpassed 1.5 billion – which equates to around 1,000 pages every two seconds. If your property is on the market during this period, you are exposing your property to a wider market.

Between Christmas and New year, a lot of buyers have time off work and more of a new year, new home mentality. There are also less competing properties as generally speaking, this is a time of year when less properties are coming on the to the market. To find a buyer, you need your property to stand out from the rest and with less similar properties around, buyer demand is more likely to be focused on your property. If you are thinking about waiting until spring time, many other sellers are going to be thinking about the same thing and your property may not stand out in the same way.

Only the serious buyers are venturing out

If it’s cold and miserable outside, you’re more likely to find serious and motivated buyers out house hunting. Quantity of viewings may be down, but the quality is high.

Think about the buyers experience

First impressions are everything, and during the winter can be a prime time for showing your property. A feel good ambience can be achieved by creating a warm and cosy inviting home. This will leave a lasting impression. If your target market is families, you can tasetfully dress your home so it lives and breaths the perfect family christmas. If you embrace the season, you’ll be connecting with others who love it.

We understand that managing viewings over the Christmas period can be difficult, but we can help, ensuring that we all enquiries are effectively qualified and fully benefit from this time on the market.

If you are thinking of selling your property and would like to discuss this further, please feel free to contact me directly on 07710 159072 or visit our website, www.kirk-estates.com for further information.

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Adam Horton, Valuer

Posted on: 26th October 2015
Category: Selling